When I first began taking classes as a PR major, I kept hearing the same term over and over: “Press Release” – however, it seemed that my professors just assumed I knew what it meant…but I didn’t. Luckily, most of my PR classes were in a computer lab, so one day I decided to finally get smart and do what all scholarly people do – Google it.
When I Googled, “What is a Press Release” this is the first thing that popped up: “An official statement issued to newspapers giving information on a particular matter.”
While this is true, there are many more outlets for a press release than just newspapers. Since we live in a world where technology is developing bigger and better everyday, newspapers are and will continue to fizzle out little by little. So if it were up to me to define a press release I would state it as “An official statement issued to the mass media giving information on a particular matter.”
Typically a news release is needed if a company or organization is debuting and promoting a product, person, service, or trying to resolve an issue. Press releases have a very specific way of being written, so it is very important that the guidelines be followed carefully. The main source for learning how to write a press release is by reading an AP Stylebook. The AP Stylebook is your go-to guide for everything PR, Journalism and news release related.
Beyond the specifics of an actual press release, lets look at the reasons why press releases are so important. I found a great article listing the 7 Important Benefits of Press Releases. This article lists and explains some of the top reasons why a business should take advantage of press releases.
According to this article, here are the 7 reasons of the benefits of a press release:
- All businesses can benefit
- Press release distribution is fairly inexpensive
- You can boost your company’s visibility
- Press releases can establish you as an industry expert
- Good releases can spread far and wide
- Use your news to get more customers
- Investors keep up with the news too
To see all seven of these points explained, please visit the linked article above.
So go buy an AP Stylebook and get to work on expanding your business’s horizon’s!