There is the saying, “Don’t judge a book by its cover” – but, it is really hard not to if it is ugly, right? So writers spend time and energy making sure the cover is eye catching and fitting to the story.
Like a cover, the first few paragraphs of a book need to be eye catching and gripping so that the reader wants to read more.
The same goes for writing an introduction for anything. Whether it be writing for a speech, a presentation, a news release, etc. the introduction has to be engaging to its audience.
It can be difficult to write an engaging introduction at times, especially if the topic is not the most exciting. So here are some tips to make sure your introduction is always attention grabbing!
First, here is what not to do:
According to Writing Commons,
- Do not open with “cosmic” statements. Statements such as: “From the beginning of time…” and “There are two sides to every issue”
- Avoid opening with a dictionary definition
Now that you know what not to do, here is what to do:
According to eHow:
- Identify the target audience for what you are writing – not all audiences would find the same intro amusing.
- Identify what feel you want to give the audience: Humorous? Inspirational? An interesting quote? Compelling statistics? A startling question, or a fascinating story? – All of these would be good openers, but dependable on who your audience is.
- Your tone needs to go along with the feel that you have just created
- Ask someone that may fit as closely as possible to your target audience to read your intro to see if they were engaged
So once you get the audience’s attention, you have to keep their attention! So just remember to make sure your tone stays upbeat and does not turn drone. Stay positive, and keep a steady rhythm.