Infographics: What are they?

Infographics are visual representations of information, data or knowledge and are used when a lot of information needs to be given quickly.  They depict graphs, charts, statistics, tables, etc.

I want to get into either Fashion PR or Wedding planning and if I had a client that was a soon to be bride I could show her the success of my events through infographics.  I could show her my success rates and reviews and have all of my prices and available resources all in infographics, rather than typed out on several pieces of paper.

An infographic is composed of several parts and spyre studios explains the anatomy of and 5 steps to creating an infographic.

The core infographic is composed of 3 very important parts.

  1. Visual
    • Color Coding
    • Graphics
    • Reference Icons
  2. Content
    • Time Frames
    • Statistics
    • References
  3. Knowledge
    • Facts
    • Deductions

1. Skeleton & Flowcharts

Approach an infographic as you would, any other form of design. Put together a skeleton of words and arrows, grouping relevant data together and visualizing the flow of information using flowcharts. Because infographics are usually complex, flowcharts will simplify the process and connect everything precisely for you.

2. Devising A Color Scheme

A color scheme is very important to convey a wide array of messages while keeping the reader confined inside the infographic. With huge and complex infographics, readers will become quickly confused and their perceptions will be scattered all over the place if they don’t have colors tying down their thoughts visually. You can have 2, 3 or 10 colors but assigning them before you begin designing will be the most important thing you do.

3. Graphics

There are two kinds of graphics in an infographic. They are theme graphics and reference graphics.

  • Theme graphic is the defining visual of the design and is usually always included in the infographic, except when the infographic is more statistic based. Choosing the right theme graphic will tell you reader at a glance what knowledge you wish to share.
  • Reference graphics are not mandatory in the design. They are usually icons used as visual pointers to avoid cluttering up the design when a lot of content needs to be represented. They are brilliantly capable of making numerous references using the same instance. Sometimes words aren’t even necessary if powerful reference icons are used, a practice more and more designers are using in a bid to make their infographics as word-free as possible.

4. Research And Data

It goes without saying that all infographics must be thoroughly researched and the data presented must be backed up by established facts. While doing that, you will inevitably end up with piles of data. Sifting through that you must condense and decide what data is the most relevant and how you are going to present it. The ratio of data to the graphics works best if it is 1:1.

5. Knowledge

If your infographic is concentric, having the most important content both visual and factual in the middle is a plus. If your infographic is horizontal, the extreme left and extreme right are the starting and ending points of a reader’s deductions and thoughts, so having your say in those spots will be extremely beneficial. Choosing the right colors and imagery is vital because you cannot show child labor statistics in a subtle yet cheery shade of daffodil. That would just not be right, because sunny yellows are associated with joy and happiness, something that child labor is not

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